Project Information
Problem
Solution

Project Information

The Logo Rebrand allowed me to rebrand a logo for a small organization, such as a small business or non-profit organization. The company I decided to rebrand was a company called Bad Science Watch, which promotes the idea of sound science and clear terms for products. This portfolio piece helped me understand branding itself, as well as give me experience about rebranding a logo.

The company I decided to rebrand is a company called Bad Science Watch. Bad Science Watch is a non-profit organization that promotes the idea of sound science and good, accurate decisions when it comes to science. I chose this because the message resonates to me, as often time, we are lied to what is on medicine and people would take them.

Solution

The final product contains a nucleus separated into different sections that would represent the different branches of science. The colors would be similar to the old brand, with the orange representing success and determination to make a change. The word mark is in one Sans Serif font, but with two different weights; one thinner, and another a bit thicker.