Logo Rebrand

The Logo Rebrand started as an assignment in one of my courses while in my second year of Graphic Design. The main information about this project was to rebrand the logo of a small business or non-profit organization. I decided to rebrand the logo of the organization Bad Science Watch, a non-profit organization that promotes the idea of sound science and making accurate scientific decisions.

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The final product depicts a nucleus with the rings separated as a representation of different sciences. The colour of the interior is a similar colour to the original logo, while the primary colour of the rings is orange to represent success and determination. The word mark is a Sans Serif in the two colours, but the Science is thicker, while the Bad and Watch is thinner.