This project allows us to create a campaign based on a predetermined list of clients: PlayStation, Bayshore, Toronto Raptors, Goodlife Fitness, or Camp Fortune. I decided to choose Playstation, a brand that appeals to the younger generation, as well as viewers interested in futuristic items. This was one of the interesting projects that allowed me to get into branding itself.
Choosing one of the pre-determined clients, the designer must create a unique campaign based on the brand itself. The designer must research the client, and create a campaign based around the brand itself. It also must have several different sizes for different medias, such as web banners, a bus sign, and ads.
I decided to create a fantasy-based ad based around the idea of your Playstation as a kingdom. It highlights the idea of you doing whatever you want with your Playstation. The fantasy ads are backed up with chess pieces as a metaphor to the design.
One of the main problems of creating the ads would be using the chess pieces in conjunction to the add. Some questions asks would be: which chess pieces fit well, and what would be the slogan be? As well, what would make the ad pop more, and what would be the placement of the ads and the imagery itself?
The solution for the ads were to have half the ads being a solid color with the Playstation logo and the slogan of the ads. The chess piece would be on the other side of the ads. As well, the chess piece is supported by a background, to support the idea of its meaning, and how it would be viewed on the ads.
This is the redo version of the Campaign Branding that was recreated and rebranded after the completion of the original product. Instead of having flat ads, the ads are now video commercials. The theme and the lines are the same, but are repurposed and changed for the new ads, such as changing font and making it more geared to the Playstation 5.
Have you ever done a project where you have thought of an idea that's excellent on paper, but the final execution was terrible? This is what this project is about; choosing an old project and repurposing it into something new and innovative.
I decided to repurpose the ads so that they are similar to commercial ads. As well, I decided to repurpose the ads so that they are more animated and lively instead of flat and depressing.
One of the major problems was creating the 3D chess pieces for the animated videos. Since most of the Adobe apps are limited in creating 3D objects, I needed to use 3D software for a more complex chess piece, such as the Knight. As well, since I am adding an animated feature with fire, a program that can generate realistic fire is helpful.
While the Rook and King were created in 3D with Adobe Illustrator, I had to create a rough 3D model of a knight with Blender for the final video. Once exporting the 3D models, as well as connecting them to the realistic graphic flames in Photoshop, I used After Effects to animate and create the animated commercials. There are 3 videos created, each video with their own chess piece, slogan, and animations.